Tanishq Tops YouGov Recommend Rankings 2024 in India

Panasonic showed the largest improvement becoming the most improved brand

Tanishq has emerged as the leader in the YouGov Recommend Rankings 2024 in India, achieving a Recommend score of 90.2.

The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague.

Amazon secured second place with a score of 87.5, followed by Emirates Airlines in third with 85.2.

Malabar Gold & Diamonds claimed fourth place (84.7), with Google Pay close behind in fifth (84.5). MakeMyTrip ranked sixth with a score of 84.1, while Amul and Netflix secured seventh and eighth places with scores of 83.6 and 83.5, respectively.

Taj Hotels & Palaces and Kalyan Jewellers round out the top ten, with score of 83.0 and 82.7, respectively.

YouGov data also highlights the ten most improved brands over the past year. Panasonic has shown the largest improvement over the past 12 months, with a score change of +10.8, followed closely by Agoda with an improvement of +10.6.

Jio Cinema ranked third among improvers (change in score of +8.3), followed by Paradise Biryani and Motorola, both improving by +7.4.

Other brands showing significant improvement include Kotak General Insurance (7.3), Signal (6.7), Havells (6.3), Chingari (6.0) and Booking.com (5.9).

Our global rankings report showcases the top 10 recommended brands across 24 markets and the 10 most improved brands across 20 markets. Download full report here.

Methodology:

The YouGov Recommend Rankings 2024 are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. Top ten ranking is calculated between ​June 1, 2023, and May 31, 2024, using data collected from members of the public in markets around the globe every day, from the flagship YouGov BrandIndex tool.

Improvers Ranking shows average data from June 1, 2023- May 31, 2024 compared to June 1, 2022- May 31, 2023.

Every brand’s performance is tracked daily against a range of metrics, and the Recommend ranking measures the percentage of a brand’s customers who would recommend it to a friend or colleague. All brands have been tracked for at least six months to be included in the rankings and at least 18 months for improvers. The scores are representative of the general population of adults 18+​. All Recommend scores are rounded to a single decimal place.

Related Posts

KARNATAKA BANK UNVEILS CREDIT LINE ON UPI IN PARTNERSHIP WITH NAVI

Karnataka Bank, a Mangaluru-headquartered leading Private sector Bank, and Navi Technologies Limited, a Bengaluru-headquartered leading financial services company have come together to announce the launch of the…

Budget Expectations 2024–Quote by Shailesh Dhuri, CEO, Decimal Point Analytics

The upcoming budget session is poised to unleash the potential of our economy by cutting red tape, increasing trade opportunities, and reforming state-owned enterprises. This budget will…

WalkWater’s report highlights growing importance of CDIOs in Indian Business Strategy

Key Highlights: ·         1 in 3 companies in India recently hired or created a CDIO position ·         CDIOs are more prevalent in Industrial (40% of Industrial companies studied have…

Budget Expectations Quote from Susanne Pulverer, CEO and CSO, IKEA India

At IKEA India, we are optimistic about the upcoming budget’s potential to prioritize key areas that will drive quality and innovation in the industry. We look forward…

Quess Corp launches its blue-collar recruitment satellite hubs, ‘Jobspot’

·         Jobspot by Quess guarantees on the spot jobs within 30 minutes to blue-collar workers ·         Plans to launch 15 Jobspot centres in 2024 Quess Corp, India’s leading business…

Unlocking the Potential of Play: The Baby Atelier Introduces Its Bangalore’s Flagship Store, Offering Turnkey Design Solutions

The Baby Atelier, a reputable brand known for its commitment to crafting organic, toddler, and kids products, launched its flagship store in Bangalore, offering product selections and comprehensive design solutions for children’s rooms….

Leave a Reply